![]() ![]() These include the language of the post and the companies, people, and topics mentioned in it. If your post mentions topics or companies that align with a user’s interest, well… that’s very good news!Īccording to LinkedIn’s Engineering blog, the algorithm also looks at a few other factors. The LinkedIn algorithm determines a user’s interests based on the groups, pages, hashtags, and people they follow. That means people you work with or have worked with or people whom you’ve interacted with in the past. The more closely you’re related to a follower, the more likely they are to see your content. Who gets to see your post from here depends on three ranking signals: How closely you’re connected. If your post is getting engagement, then the mighty algorithm will start sending your content to a wider audience. LinkedIn delivers your engaging content to more users Need a refresher on how to make the most of LinkedIn for business? We gotchu. You never know if seeing your name might inspire someone to come take a peek at your latest content, right?Ĭrank all your best practices for engagement up into high gear. Get active elsewhere on LinkedIn by interacting with other posts.Post consistently so that super fans know when your new stuff drops.Spark engagement with a question or prompt.Responding to any comments or questions.Posting at a time when you know your followers are online (check out our guide to LinkedIn analytics here to help you figure out when that is!).This all takes place in the first hour after you share a post, which means it’s make-it-or-break-it time! ![]() If there’s lots of engagement (likes! comments! shares!) right away, LinkedIn will push it to more people (which is why some people are tempted to join LinkedIn pods).īut if no one bites at this stage (or worse, if your audience flags your post as spam or opts to hide it from their feeds), LinkedIn won’t bother sharing it further. Once the LinkedIn algorithm has established that you haven’t posted something too spammy, it’ll push your post to a handful of your followers. Psst: In case you need a refresher, here’s our guide to using LinkedIn hashtags responsibly (and effectively!). (That means no spamming Oprah, OK?)Īnother hot tip: save outbound links for the comment section.
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